Marks Spencer - 1929 Words

bstract: This report critically analyses how the external and internal factors affect the strategies of MS and modifies its business strategies. Even though MS has good strategy and marketing plans they haven’t used it to their advantage. It also tells how the macro and micro environment affect their strategy and their plan. The report uses frame works like PESTEL, SWOT and porter 5 forces. It further investigates the strengths, weaknesses, opportunities and threats of MS. This report highlights on MS planning, organising, and taking decisions. It further incorporates the history, business operation, and the treats and opportunities faced by the company. It also provides an alternative solution and offers recommendation which might†¦show more content†¦Weakness: It is heavily reliant on British suppliers where as its competitors use foreign suppliers for low cost products. They have an old and classical fashion image, advertising is poor as they do not offer discount sales during festivals like Christmas and Easter, this Is the time when the customers buy a lot of goods. No customer focus Technology is poor as they cannot provide reading of their inventory No knowledge about the market for the younger generation. Poor customer service as they do not provide fitting rooms and loyalty cards. Opportunities: MS has to enter the e-business effectively as their competitors Expansion in growing product areas such as Food, Home and Beauty as they have customers trust for their quality and innovation The Home business, areas like home furnishings and gifts are fastest growing product areas and beauty products are growing rapidly. Both of these areas offer promising opportunities for the company to develop and expand Focus on cloths market segment by age group and introduce clothing line for kids and teenagers. Threats: Since MS operate inShow MoreRelatedMarks and Spencer2725 Words   |  11 PagesMARKS SPENCER (Individual Analysis) Words Count:2064(excluding tables) [pic] Introduction: Marks and Spencer plc is a UK-based company. The business is known best as a retailer. There are over 622 Marks Spencer stores throughout the UK that sell clothing, food and household goods. The core of its retailing business is clothing, particularly womens. What market segments do the three different product ranges serve? Assume that the Perfect and Classic ranges serve essentially the same segmentRead MoreThe Analysis of Mark and Spencer5691 Words   |  23 Pages1. Sample Case Study on Marks and Spencer 2. Marks and Spencer Case Study 3. Introduction 4.    5. The essay explains what the important parts of Marks and Spencer’s (M amp; S) current and historic strategies are. The value chain is analysed to explain M amp; S’s competitive advantages. 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Introduction This case study is about why one of the world’s most famous retails, Marks Spencer, ran into trouble at the end of the 1990s and how it attempted to manage a programme of change to overcome those problems. It is therefore useful to explore issues concerned with organisational culture, strategic drift, strategic choice and the management of change. The case covers both the history of Marks Spencer throughout the